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Internet Marketing
has been a buzzword for over a decade now, a short time
by ordinary measure. And yet in terms of Internet
reckoning, this is a long time already. Whatever, we always go back to the origin of the word marketing.
Marketing, as we know it, primarily concentrates on consumers. As Internet marketer, your responsibility is to
determine your customers' - or potential customers' - needs and desires.
You then develop strategies - both online and offline
- about your product's (or service's) important features,
persuade them to purchase it, and make sure they are satisfied with
their purchase.
In the olden times marketers stopped with the sale of their product. Today, successful marketers make it their
strategy to sell to existing customers than to finding new buyers. Why? Because it is more profitable to
sell to existing consumers than to new ones!
Why do I belabor this definition? Because in essence, that is what >marketing is all about.
If you understand the above definition, and I have highlighted the important keywords, your duties as Internet
marketer is put in correct perspective. With this at the back of your mind, there is no doubt you will become a
profitable entrepreneur.
With marketing as defined above, you now understand why almost all the successful Internet marketers today flood your server
with opt-in emails. Or fire you up with their newsletters. Because they consider you as inside their loop of customers (even if
you have not bought from them before; your only participation to their business is to sign in for their newsletters' subscription
forms).
Be that as it may, we now go back to the definition above and list down the important
keywords. It is about them that marketing
is all about. Internet marketers tweak them inside out. Because of them, billion of pages have been launched on the Internet.
The shady marketers target all and sundry, prying on the innocents specifically. They offer all kinds of products and programs, rather
than educating the unsuspecting readers. If you were one of those who just surfed the Net to get an online business, in all
probability you have been victimized by these shady characters. Like me once.
But don't worry. I have learned my lesson.
And I made a commitment to spread knowledge of marketing online, to the beginners specially, so that they can make
correct choices.
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