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One of the most potent advetising medium for your web site in recent times is the Ezine.
You can either have either a free or a paid advertising in ezines. Free advertising comes commonly from three sources:
1. Your Opt-in Mailing List
2. Search Engines, and
3. Your Affiliate Program
Ways to use Ezine for your Ad Campaign
Ezines have become a "wonder drug" of sort for advertizing your products and generating traffic to your website.
Here are the ways to use ezine for your ad campaign:
- Use responsibly the email addresses of your subscribers to promote your product(s).
- Endorse other products in your ezine, by joining quality affiliate programs.
- Print surveys in your ezine. The results will guide you in further developing your product(s).
- Of course, you have to give your participating subscribers some "bonus." This could be in the form of free downloads, marketing tips, etc.
- Accept commercial ads in your ezine. The first step, of course, is you must have a wide subscriber list to start accepting ads.
- Link your web site to your ezine. Make it a strategy to point all relevant resources touched in your ezine writeups to your website.
- Announce your ezine through announcement lists (announcement lists are mailing lists dedicated to announcing new ezines).
Ezine Resources:
3 Simple Steps For Revealing Marketing Secrets
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