Internet Marketing Tip: Know What Marketing Means
(c) by Rick Tanzo
[
Reprint rights]
Internet Marketing has been a buzzword for over a decade now, a short time by ordinary measure. And yet in terms of Internet
reckoning, this is a very long time. Whatever, we always go back to the origin of the word marketing.
Marketing, as we know it, primarily concentrates on consumers . As Internet marketer, your responsibility is to determine your
consumers` - or potential customers` - needs and desires. You then develop strategies - both online and offline - about your
product`s important features, persuade your potential customers to purchase your product, and make sure your customers are
satisfied with their purchase.
In the olden times marketers stopped with the sale of products and services. Today, successful marketers make it their strategy
to sell to existing customers more than finding new buyers. Why? Because it is more profitable to sell to existing consumers
than to new ones!
Why do I belabor this definition? Because in essence, that is what marketing is all about. If you understand the above definition,
and I have highlighted the important keywords, your duties as Internet marketer is placed in correct perspective. With this at the
back of your mind, there is no doubt you will become a profitable entrepreneur.
With marketing as defined above, you now understand why almost all the successful Internet marketers today flood your server with
opt-in emails. Or fire you up with their newsletters` latest edition. Because they consider you as within their loop of customer
base (even if you have not bought from them before; your only participation to their business is to sign up for their newsletters`
subscription forms).
Be that as it may, we now go back to the definition of marketing given above and list down the important keywords. Internet
marketers tweak the keywords inside and out. Million of pages have been launched on the Internet out these keywords.
The shady marketers target all and sundry potential customers, prying on the innocents specifically. They offer all kinds of
products and programs, rather than educating the unsuspecting readers. If you were one of those who is a beginning Internet
surfer to scout for an online business, in all probability you have been victimized by these shady characters. Beware therefore.
About the Author:
Rick Tanzo is the webmaster of the
InternetMarketingLearningcenter.com. Visit his web site today to discover the simple, fast
and easy way to learn Internet marketing and home based business. The site offers free downloads and guide to some of the best
deals online.
http://www.internetmarketinglearningcenter.com.
You are given permission to print this article in your web site or publication
as long as the byline or resource box is included. A courtesy copy of your publication would be appreciated.
Resource Box:
Rick Tanzo is the webmaster of the InternetMarketingLearningCenter.com and several other web sites that aim to help you make money online.
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